How It Works

From first call
to live results.

Three steps. No surprises. We've removed every unnecessary stage so you go from conversation to live, revenue-generating results as fast as possible.

01
Discovery Call
Free · 30 minutes · No commitment
02
Build & Launch
1 to 4 weeks · 2 revision rounds
03
Optimize & Scale
Ongoing · Month-to-month

Step 01

Discovery
Call

The discovery call is a free, no-obligation 30-minute conversation. Its purpose is simple: understand your business well enough to tell you exactly what we'd do and whether we're the right fit.

We come prepared. Before the call, we look at your existing online presence, your competitors, and the market you operate in. This means the time we spend together is focused on your specific situation, not generic questions.

By the end of the call, you'll have a clear picture of what's holding your business back online, what we'd do to fix it, and what a realistic result looks like. There's no hard sell. If we're not the right fit, we'll tell you, and point you in the right direction.

Duration: 30 minutes · Free · No commitment required

What we cover in the call

  • Your business and goals What you do, who your customers are, what growth means for your specific business.
  • Your current online presence Where you're visible, where you're not, and what's currently working or not working.
  • Your competition What your competitors are doing well and where there are gaps you can exploit.
  • Budget and timeline What you have available to invest and what timelines are realistic for your situation.
  • Our recommendation Which service (or combination of services) would produce the best results for your specific situation, with honest reasoning.

Step 02

Build
& Launch

Once we've agreed on scope and approach, work begins immediately. This phase is where everything moves fast. Websites are designed, built, and ready for review within 3 to 5 days. Custom apps and AI agents follow a scoped timeline based on complexity.

We work from a brief, not endless back-and-forth. After the discovery call, we have what we need to make informed creative and strategic decisions. We'll come back to you with a complete first draft, not a half-finished work in progress.

Two rounds of revisions are included in every project. After each round, we implement your feedback quickly and completely. Most projects are approved and live before the end of the second round.

Websites: 3 to 5 days · Apps and agents: 2 to 6 weeks

What happens in this step

  • Kick-off confirmation We confirm scope, deliverables, and a clear timeline so you know exactly what to expect and when.
  • Build phase Website design and development, or full campaign setup and configuration, depending on your service.
  • First draft review You receive a complete first version to review. We provide a guided walkthrough of what was built and why each decision was made.
  • Revisions (up to 2 rounds) Your feedback is implemented quickly and completely. We don't argue with feedback, we execute it and explain our thinking if relevant.
  • Final approval & launch You sign off, we launch. For websites: domain connection, final QA, and go-live. For ads: final review, ad approval, and campaign activation.

Step 03

Optimize
& Scale

Launch is not the finish line, it's the starting point. Once a website is live or an ad campaign is running, the real work of improving it begins. This is where data replaces assumption.

For ad campaigns, every month we review what the data is telling us: which audiences are converting, which keywords are generating real leads, which ad creatives are resonating and which aren't. We make changes based on evidence, not gut feel.

You receive a clear, plain-language report every month. It shows you what happened, what we changed, what the result was, and what we're doing next. No jargon, no padding, just the information you need to understand whether your investment is working.

Monthly reporting · Month-to-month management · Cancel any time

What happens each month

  • Performance review Full review of all campaign data: leads, cost-per-lead, conversion rate, ad spend breakdown, and trends vs. prior month.
  • Optimisation actions Bid adjustments, keyword pruning, negative keyword additions, audience refinement, and creative testing based on what the data shows.
  • A/B test results Results from any ongoing creative or copy tests, with a decision on what to scale and what to stop.
  • Monthly report Sent to you every month, clear, concise, in plain English. What happened, what changed, what's next.
  • Check-in call (optional) A brief monthly call if you want to discuss the report, ask questions, or talk about scaling the budget.
FAQ

Common questions.

How long does a website take to build?

Most websites are live within 3 to 5 days from kick-off. Simpler sites often go live within a week. AI agents and custom apps typically take 2 to 6 weeks. We'll give you a specific timeline before we start so there are no surprises.

Do I need to sign a long-term contract?

No long-term contracts. AI agent maintenance retainers are month-to-month, you can pause or cancel with 30 days' notice. Website projects are one-time engagements with payment milestones at kick-off and delivery.

What kind of workflows can an AI agent automate?

If your team does it repeatedly, we can probably automate it. Common examples include ad campaign creation, content pipelines, lead follow-up sequences, email management, proposal generation, and data entry. We scope every project individually based on your specific processes.

Do I need technical knowledge to use the AI agent?

No. We build the agent, deploy it into your workflow, and walk your team through how to use it. The agents are designed to be simple to operate. We handle all the technical complexity on the back end.

What happens after the agent is delivered?

After delivery, a monthly maintenance retainer covers ongoing monitoring, bug fixes, performance improvements, and new features as your needs change. We stay involved to make sure the agent keeps delivering results.

How long does it take to build an agent?

Typically 2 to 4 weeks from discovery to a working agent deployed in your workflow. Timeline depends on the complexity of the integrations and the number of systems involved. Simple single-workflow agents can be faster.

What do I need to provide to get started?

For an AI agent: a walkthrough of the workflow you want automated and access to the tools involved. For a website: your logo (if you have one), any existing brand guidelines, and access to your domain/hosting. We handle everything else.

Ready to start?

Step one is a
30-minute call.

It's free. There's no obligation. By the end, you'll know exactly what we'd do for your business and whether it makes sense to move forward.

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